Endura

I first worked with Endura to help bring their new TOV to life, which has evolved into a years-long relationship working across a variety of campaigns. As a Scottish cycling brand, Endura’s voice is all about off-kilter swagger with a sideways look at life.

Shortlisted for D&AD Award in ‘Writing for Design’.

Campaign headlines

Merchandise swing tags

Social

Web copy

Elite? Aye. Exclusive? Never. Our Pro SL collection delivers top-tier roadie gear for all folk. Want us to talk yer lugs off about its features and fabrics? Happy to. This is our best, no less. Premium, right through. Designed to make your ride faster, longer, comfier.

— PRO SL collection copy

Endura x TRINITY Racing. Teamed up for 2026. Our kit. Their talent. Get your hands on the same jersey worn by their riders across MTB and CX. No imitations here. The actual thing. An elite-level, competition-ready jersey with an eye on the milliseconds. Head-turner, too. 

— New product launch

FS260 is your go-to for reliable roadie gear. No fuss, pure function. Packed with pro-level features for straight-up performance, mile after mile. Looking for ride-and-tested core kit? This is it. Gear that gets on with the job so you can get on with getting on.

— FS260 collection copy

Radio ad

A 30 second spot for launching a new range, which offered three separate fits for every type of rider.

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Eurostar | Press ad